If you are looking for a vibrant place with excellent demographics for your next retail investment in Scandinavia then look no further. Skåne is strategically well placed to serve Scandinavia’s most densely populated area, which also has a high disposable income. We are ready to shop are you?
Go with the retail flow!
This is a fast growing region both economically and demographically. Skåne has experienced a population growth of 9.1% over the past 6 years, and the average income, in the largest city in the region, Malmö is 4% above the Swedish average. The young, vibrant population of Malmö spends 16% more than the Swedish average on lifestyle products, and there are some 670,000 people living in the immediate catchment area. Within the surrounding Öresund Region live 3.8 million people, making this the most densely populated area of Scandinavia. With the Öresund Bridge, connecting Malmö to Denmark and Copenhagen, a constant flow of shoppers from Denmark and beyond is assured.
A growing retail hub
Skåne with Malmö to the fore is rapidly developing as a retail hub with an exciting future ahead of it. At the key communications and logistics crossroads to Scandinavia and situated at the entrance to the Baltic it is a perfect retail location. Easy to access, with a large affluent population, Malmö also offers you investment and operating costs significantly lower than other Scandinavian cities. Along with a qualified workforce that speaks English and a young shopping public Malmö is now one of the prime investment locations in Scandinavia.
It is very straightforward to start a company in Sweden, and corporate tax at 22% is one of the lowest in Europe. Retail rents in Stockholm are on average 230% higher than in Malmö, yet Malmö has some 3.8 million people within an hour’s drive of the city. With only 30 minutes to Copenhagen city centre Malmö is strategically well placed to benefit from multiple retail chains and the growth in tourism.
Only a 10 minutes train ride from Malmö is Lund (112 950 inhabitants), a vibrant student city with the largest university in Scandinavia. Other notable retail centres include Helsingborg (132 254 inhabitants in NW Skåne) with its close proximity to Helsingör in Denmark, and Kristianstad (80,854 inhabitants in NE Skåne). Both are popular shopping destinations attracting people from the surrounding regions.
The basis for sustainable retail success
The strong purchasing power is partly explained by the young active population, but also it is because of the concentration of new modern growth industries in the area such as ICT, Life Sciences, Material Sciences and Cleantech. These have attracted some of the brightest people from Scandinavia and beyond, with high disposable incomes, and a desire to spend.
There are several shopping centres in Malmö and the surrounding areas, including Scandinavia’s largest shopping mall. And you will find many famous international brands already trading successfully. Hövding, Light My Fire, and Absolut Vodka were born here. Apple, Boss, VOLT, Zara, Mulberry, Sephora and Hamleys are here. Isn’t it time you were here? We have the right locations, a modern infrastructure and people with purchasing power, so why not call us about your next retail investment now.
Contact us today to find out more about retail in Southern Sweden.
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