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Home » Unique photo app from Malmö is an international success
Illustration with Foap logo and smartphone
Foap
Collage of mixed photos
Foap is a member of Media Evolution, an open innovation arena and member organisation for companies in Skåne and Blekinge working in the media sector. They also have their premises in Media Evolution City.
Foap founders sitter next to each other in sofa
– This is when it happens! says Alexandra Bylund and David Los, the founders of Foap, a fast-growing mobile app already expanding to the international marketplace
Foap logo

Unique photo app from Malmö is an international success

The mobile application Foap is currently spreading across the world like wildfire.

The debate has been raging for years about how to obtain payment for content on the Internet. Foap's concept is to create a marketplace where normal mobile phone users can sell their photos.

Foap's rapidly expanding number of users has resulted in the app attracting a lot of attention all around the world only a year or so after its launch. The application currently has 575,000 users, and ten million Swedish kronor in the form of venture capital is currently being invested in the company so that it can expand internationally.

Foap was founded by Alexandra Bylund and David Los, with the basic concept of serving as a digital photo database that brings together private individuals and companies in a convenient way. Private individuals can obtain payment for pictures they've taken with an iPhone, and companies in turn can have access to photos they need in their business.

– The material was already there, on Facebook, in blogs, on Twitter, on Instagram and so on. Someone just needed to take care of it and help users obtain payment for it, says Alexandra.

The cost for a photo sold on Foap Market is 10 dollars, shared equally between the photographer and Foap, and the photo can then be sold many times.

One new function in the app is Foap Missions, which was launched in March 2013, where companies can submit specific photo assignments, and this has proven to be very successful. One of the very first customers to support the project was Region Skåne.

– They were our first customer and have supported us from Day One in terms of development and strategy. We've really felt that we've had a strong local player behind us who believes in what we do and who pushes us, which has been incredibly important for the success we've had so far, believes David.

It was the opportunity to put together a good team that resulted in David and Alexandra choosing to launch their company in Malmö.

– It's becoming easier and easier to find skilled apps developers in Skåne thanks to the courses and initiatives that exist in the region," says David.

Foap has its premises in Media Evolution City in Malmö. Alexandra explains why:

– We're based here for the 'software', for the concept of networking and the atmosphere of innovation in the building that pervades everything.

Foap now has ten employees and customers such as Puma, Mango, Lavazza and AXE. Still ahead is expansion in the USA, with a number of major customers interested, as well as the launch of an Android version.

– Our latest assignment is for Sony Entertainment Network, who want to have lots of pictures for their social music streaming service. We're now talking to major global brand names that we could only dream about earlier, says David.

Film: Foap is featured on CNN



Read more about investing in Skåne

Facts about Foap

Foap is a Malmö-based company that converts iPhone photos into money. By uploading your photo to the Foap app, anyone in the world can buy it, usually for 10 dollar. 

Foap is a new business startup in Malmö that has attracted attention all over the world in its mobile service. The company is based at Media Evolution in Malmö. Region Skåne and Business Region Skåne are working in partnership with Foap to locate the very best photos of Skåne.

Read more on Foap.com

Facts about Media Evolution

Media Evolution is an open innovation arena and member organisation for companies in Skåne and Blekinge working in the media sector. Those behind the initiative are the City of Malmö, Region Skåne, Region Blekinge, Malmö University, Netport Karlshamn AB, Nordic Game AB, Scandivision Communication AB, Anagram Produktion AB, Rediko AB, Planeto AB and Film i Skåne AB.

The activities are organised into five operational areas: business development, games & learning, venues, business intelligence and innovation & development.

Media Evolution City is a meeting place in Malmö where business, academia and public sector bodies in the media sector can meet. The building is owned together with Wihlborgs Fastigheter, and offers offices, conference facilities and meeting areas.


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Monday, 27 February, 2017 - 09:36
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Invest in Skåne is the official business promotion agency for Sweden's southernmost region Skåne. We provide professional advice and services to international companies considering Skåne for future investment and assist regional companies in developing their international business.

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